Internet trends: marketing research & predictions

India’s Independence day: Short Review of Online India
August 15th, 2008 by Taly Weiss
Filed under internet behavior, consumer behavior, mobile web, trends spotting behavior

Celebrating Independence Day in India, TrendsSpotting releases a short review on Online India statistics:

Internet use

According to ComScore: 28 million people in India age 15 and older accessed the Internet from home and work locations in May 2008.
Internet users in India represent approximately only 3% of the population (potential for continued strong growth).

The average Indian Internet user visited the Internet 25 times during the month and was online for 28 minutes per visit.
• Those between the ages of 15-24 were the heaviest Internet users among all age segments, spending nearly 12 hours online per month on average.
• Some of the fastest growing Web site categories during the past year included Maps (up 64 percent), Sports (up 60 percent), Entertainment - Movies (up 55 percent), and Finance – News/Research (up 52 percent).

Top Websites in India:
Top players are showing a relative growth from year 2007.
Google Sites ranked as the top property in India: nearly 20 million visitors in May, a 35% increase versus year ago and the largest growth among all other properties. That’s too include: Google Search (up 38% to 17.1 million visitors), social networking site Orkut (up 39% to 9.3 million visitors), blog platform Blogger.com (up 102% to 7.3 million visitors), and video site YouTube (up 131% to 6.3 million visitors).
Yahoo! Sites ran second with 18.7 million visitors (up 28%), followed by Microsoft Sites with 12 million (up 11%). Indian portal Rediff.com ranked as the top local property with 9.2 million visitor (up 19%), followed by government site NIC.in with nearly 6 million visitors (up 5%).B2b portal also find its viewers( up 3.5% ) likewise made-from-india.com, rusbiz.com since indian B2b trade has also increased over the years.